For agency owners
Talent Management · Est. MMXXIV · United Kingdom
PATH II
Operator to operator — under NDA

You can’t hire your way out of this one.

Most agencies stall in the same place. Revenue is real but flat, the roster is capped by how many accounts one team can physically post and chat for, and every new creator costs more attention than the last. That ceiling is infrastructure, not effort — and infrastructure is what we build.

Imperium — Mediterranean villa, warm evening light
3
channels: Reddit, Instagram, chat
24/7
chat coverage, native English
UK
based, regulated, contracted
№ 02 · The ceiling

It’s almost always one of four.

We’ve had this conversation enough times to know how it usually goes. See which one is yours — the call is more useful if you already know the answer.

  1. i.

    Traffic

    Revenue tracks whatever you posted that week. There’s no engine underneath it, so growth stops the moment you stop pushing.

  2. ii.

    Chat

    Coverage has gaps, quality swings by shift, and you can feel the money leaking overnight — but you can’t prove where.

  3. iii.

    Headcount

    Every new creator needs another person. Margin gets eaten by hiring and training long before it reaches you.

  4. iv.

    You

    Nothing moves unless you touch it. The agency isn’t a business yet — it’s a job with your name on it.

№ 03 · The infrastructure

Three engines, running every day.

This is what we run for our own roster, and what a partnership would plug your creators into. Not advice, not a course — the actual operating system.

01

Reddit — distribution at volume

The channel most agencies run badly, because doing it properly is an operations problem rather than a content one. Every room has its own rules, its own posting limits, and its own best hour, and getting any of them wrong costs you the account.

  • Daily plans generated per account, scheduled to each room’s real peak hour
  • Captions written against each community’s rules and checked before posting
  • Every post scored after the fact — rooms that decay get cut and replaced
  • Ban safeguards, posting-frequency limits, and account hygiene enforced in software
02

Instagram — the warm channel

Lower volume, far higher intent. Reddit fills the top of the funnel; Instagram is where followers who already like a creator get moved to the paid page without torching the profile.

  • Grid and story strategy per creator, built from her actual content library
  • Story funnels and link routing to the paid page
  • DM handling folded into the same chat operation
  • Safe growth only — no bought followers, no pods, no burned accounts
03

24/7 chatting — the revenue floor

Where most of the leak actually is. Traffic you’ve already paid for dies in an unanswered inbox at 3am. A trained team covers every hour, in each creator’s voice, with the same playbook on every shift.

  • A native-English team — no translated scripts, no obvious bots
  • Genuine round-the-clock cover: no dead nights, no weekend gaps
  • Personal, in-character conversation and paid-content strategy per person, not per blast
  • Retention playbooks that hold subscribers past month one

Recognise your bottleneck?

Then the call is worth thirty minutes. A few questions first so we arrive already understanding your situation, and the calendar opens as soon as you submit.

Start the conversation
Operator to operator · nothing leaves the call
№ 04 · What a partnership looks like

Shapes we’ve done before.

The right structure depends entirely on where you are, which is what the call is for. These are the four that come up most.

Traffic partnership

You keep the roster and the relationships. We run Reddit and Instagram distribution behind them on a revenue share.

Chat partnership

Your creators, our team. Full round-the-clock cover, one playbook, measured per account.

Full infrastructure

Both engines plus analytics and reporting. You stay the face and the closer; we operate everything behind it.

Merge or exit

Some owners want out, or want to fold the roster into something larger. That conversation is open too.

№ 05 · Straight answers

What you’re actually asking.

Do I lose my creators?

No. In every structure we’ve done, the owner keeps the roster and the relationships — you stay the face and the person they call. What changes is what sits behind you.

If you want out entirely, that’s a different conversation and we’ll have it honestly, but it isn’t the default and we won’t steer you toward it.

How is a partnership structured commercially?

Revenue share, scoped to how much of the operation we run — traffic only, chat only, or the full stack. No retainer, no setup fee. We take a share of what we help produce, which means the downside is ours too.

The actual numbers depend on your roster size and which engines you want, so they come out of the call rather than off a page.

Is this confidential?

Yes, and we’ll sign for it. You’re telling a competitor your revenue and your weak points — we understand exactly what that costs and we treat it accordingly. Nothing from the call is repeated, and we don’t approach creators we learn about through it.

My agency is small. Is it worth talking?

Often more worth it. The ceiling we’re describing shows up earlier than most owners expect, and it is far cheaper to fix before you’ve hired a team around the problem.

How quickly can you plug in?

We run our own roster on this infrastructure daily, so there is nothing to build from scratch — it’s a matter of onboarding your accounts, learning each creator’s material, and scheduling the first posts. The work is in the learning, not the setup.

What do you need from me to start?

An honest picture of where the agency is, access to the accounts we’d be running, and a single point of contact who can make decisions. The partnerships that stall are the ones where nobody on the other side can say yes.

№ 06 · Start the conversation

A few questions, then your details.

Where your agency is now, what’s holding it back, and what you’ve built before. Full name, email and phone number are required. Submit, and the calendar opens on the next screen — pick a time that suits you.

Enquiries by email for now.

The form is being finalised. In the meantime, email Daniel directly with your current monthly revenue, your biggest bottleneck, and a phone number — you’ll get a reply and a calendar link the same day.

Email [email protected]

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